ELF
e.l.f. Beauty, Inc.
ELF (e.l.f. Beauty, Inc.) has a reliability-weighted signal score of 57/100 on StockMarketSignals, based on 2 finance YouTubers over a rolling 14-day window. The score reflects how strongly tracked creators are currently bullish or bearish on ELF, weighted by each channel's reliability.
Why analysts are watching it
Analysts are watching ELF due to its significant recent stock performance and perceived growth potential. On July 9, 2026, Jeremy Lefebvre said on his video "This Stock will go to $500‼️" that ELF had an "absolutely amazing move" climbing into the 64s and was up 54.54% from previous lows. He reiterated bullish sentiment, stating on July 7, 2026, in "INVESTORS are about to LOSE THEIR MIND‼️" that ELF was up 48% the past month, and on July 21, 2026, in "I might buy a NEW STOCK‼️", that it was up 62% in the past 7 weeks and he believed it would go much higher. Lefebvre also noted on August 21, 2026, in "The Market is About to Do Something Insane Next Week…", that ELF had more than doubled in two and a half months, reaching $101. On August 2, 2026, Couch Investor mentioned ELF in his video "I Just Bought $5,200 of These 3 Stocks. Here's Why", including it as one of the stocks he recently purchased. Past performance does not guarantee future results.
Contributing creators
Source clips
"a long before I found my AMD, my Meta, my Palanteer, my ELF, my Tesla, like life-changing stocks like those, right?"
— This Stock will Change Early Investors LFE‼️
"Elf on a Shelf, uh, great long-term buy. You know, I've said it a few times. I think the stock exits this year. Worst case scenario, $100. Best best case scenario 140."
— These 2 Stocks are Next to Soar‼️
"ELF is blue hot. There's red hot and then there's Blue Hot. And ELF on a shelf is blue hot right now. Up another 2,900 today."
— This Stock is the next Nvidia‼️
"Elf on a Shelf is so hot right now. Oh my gosh. Almost 107 today. Up another almost $2,000."
— This 1 Stock will SOAR now‼️
"They compete very differently than an E.L.F. E.L.F. is competing much at the lower end. Uh price points under $30 and a lot of ELF's products are even under $15, under $10, right? EL's compete much on the higher end."
— The Market is About to Do Something Insane Next Week…
"Okay, look at E.L.F. E.L.F., you could buy E.L.F. I'm looking at E.L.F. right now. E.L.F.'s is also $101. That's kind of hilarious. E.L.F.'s 101 right now, right? You could have bought E.L.F. two months ago. Two and a half months ago for 49. It's over doubled in two and a half months. Big numbers, right?"
— The Market is About to Do Something Insane Next Week…
"Congratulations to anybody that owns Elf stock. That stock's getting close to $100 a share. Now, at this point in time, to think just two right around two months ago today, you could buy Elf shares for $49 a share."
— 1 of my big stocks has an emergency‼️
"Next one up here, let's talk Elf on a Shelf and then we'll get into Dutch Bros."
— These 2 STOCKS will Boost Now‼️
"Now, Elf on a Shelf after hours. Uh, falling slightly off a shelf. Okay, and I mean very, very slightly. And we will be speaking about ELF in this video."
— These 2 STOCKS will Boost Now‼️
"Then we have Elf, Mercado Libre, and Axon."
— I Just Bought $5,200 of These 3 Stocks. Here's Why
"Elf on a Shelf 82. Elf on a Shelf 82, up another 6 plus percent here today."
— AMD stock is crashing‼️ Here is why
"Continues to run another 8% here today. $9,500 move upward for ELF. That one continues to be redhot. This is just in the past 7 weeks in regards to ELF. Now up 62%. And you know, I believe that stock's going a lot higher, not only the remainder this year, but in future years as well."
— I might buy a NEW STOCK‼️
"Look at ELF climb back in the [64s] shelf. What a run it has been from those [65s] lows it hit last month, now 54.54%. [70s] Absolutely amazing move uh for ELF."
— This Stock will go to $500‼️
"Elf Beauty. Elf's up 48% the past month."
— INVESTORS are about to LOSE THEIR MIND‼️
Frequently asked about ELF
Is ELF a buy according to finance YouTubers?
Tracked finance YouTubers are currently mildly bullish / mixed on ELF (e.l.f. Beauty, Inc.), giving it a reliability-weighted signal score of 57/100 on StockMarketSignals. This reflects creator sentiment over a rolling 14-day window and is not investment advice.
What is ELF's reliability score?
ELF has a StockMarketSignals reliability score of 57/100, based on 2 finance YouTubers. Scores above 60 indicate net-bullish creator sentiment, while scores below 40 indicate net-bearish sentiment.
Which finance YouTubers cover ELF?
ELF has been covered by Couch Investor, Jeremy Lefebvre (Financial Education) on StockMarketSignals. Each creator is weighted by a reliability score based on the historical accuracy of their past calls.
How is the ELF signal calculated?
The ELF signal aggregates every tracked YouTuber mention, weighting each by the creator's reliability and decaying older mentions over a 90-day window. Bullish mentions push the score above 50, bearish mentions below it.