ELF
e.l.f. Beauty, Inc.
ELF (e.l.f. Beauty, Inc.) has a reliability-weighted signal score of 54/100 on StockMarketSignals, based on 3 finance YouTubers over a rolling 14-day window. The score reflects how strongly tracked creators are currently bullish or bearish on ELF, weighted by each channel's reliability.
Why analysts are watching it
Analysts are closely watching ELF, with Jeremy Lefebvre of Financial Education frequently highlighting the stock's significant momentum and future potential. On June 2, 2026, Jeremy Lefebvre noted being up 634% on the stock since he started buying, projecting it to produce one of the best return profiles in the market over the next few years. He frequently referenced its strong upward movement, stating on July 9, 2026, that it had climbed over 54.54% from recent lows and on July 21, 2026, that it was up 62% in the past seven weeks, believing it will go much higher. Lefebvre also stated on June 26, 2026, that he sees a "long runway of growth ahead" and thinks the stock long-term is going to $200. Conversely, The Patient Investor, on June 22, 2026, mentioned Elf Beauty as an example of a company that experienced initial widespread presence but then saw growth plummet after one-time acquisition boosts. Investing in individual stocks carries inherent risks, and past performance is not indicative of future results.
Contributing creators
Source clips
"Congratulations to anybody that owns Elf stock. That stock's getting close to $100 a share. Now, at this point in time, to think just two right around two months ago today, you could buy Elf shares for $49 a share."
— 1 of my big stocks has an emergency‼️
"Next one up here, let's talk Elf on a Shelf and then we'll get into Dutch Bros."
— These 2 STOCKS will Boost Now‼️
"Now, Elf on a Shelf after hours. Uh, falling slightly off a shelf. Okay, and I mean very, very slightly. And we will be speaking about ELF in this video."
— These 2 STOCKS will Boost Now‼️
"Then we have Elf, Mercado Libre, and Axon."
— I Just Bought $5,200 of These 3 Stocks. Here's Why
"Elf on a Shelf 82. Elf on a Shelf 82, up another 6 plus percent here today."
— AMD stock is crashing‼️ Here is why
"Continues to run another 8% here today. $9,500 move upward for ELF. That one continues to be redhot. This is just in the past 7 weeks in regards to ELF. Now up 62%. And you know, I believe that stock's going a lot higher, not only the remainder this year, but in future years as well."
— I might buy a NEW STOCK‼️
"Look at ELF climb back in the [64s] shelf. What a run it has been from those [65s] lows it hit last month, now 54.54%. [70s] Absolutely amazing move uh for ELF."
— This Stock will go to $500‼️
"Elf Beauty. Elf's up 48% the past month."
— INVESTORS are about to LOSE THEIR MIND‼️
"ELF climb [49s] back on the shelf. Somebody in the [51s] comments of yesterday's video said Elf [52s] is doing pull-ups on the shelf now at [54s] this point in time. And it looks like [55s] it, right? $6,000 up here today on EL."
— Early Investors will change their life‼️
"Ef doing pull-ups on the shelf. Okay. [1317s] Oh, what a move this has been. 60 plus [1319s] percent, right? When a stock like ELF [1321s] moves, it moves."
— Early Investors will change their life‼️
"and then we'll talk about if ELF's going to $100 plus in regards to that."
— This stock is ready to EXPLODE‼️
"Elf on a shelf is now 42 plus% in the past 3 weeks."
— This stock is ready to EXPLODE‼️
"Elf on a shelf continues to see huge momentum."
— This stock is ready to EXPLODE‼️
"First one up here, this is these stocks just in the past three weeks. And all four of these stocks are making significant moves. The first one up here is Elf Beauty. Elf Beauty is up almost 35% in the past three weeks here, right? Now, Elf, in my personal opinion, has a long runway of growth ahead, and I think the stock long-term is going to $200."
— 4 Stocks EXPLODING HIGHER right now‼️ Are they great long term buys?
"This is [133s] what happened to Elf Beauty. Elf Beauty [135s] was on every shelf. Everyone knew Elf. [138s] It was at Walmart, at Target. Everyone [139s] knew Elf. They didn't have much power to [142s] raise prices, so they were looking for [143s] acquisitions. It boosted their growth on [146s] a one-time basis, and then the year [148s] after that, the growth was plummeting."
— Netflix Stock Is FINALLY A Buy!
"The market [109s] believes that Netflix is the next [111s] Celsius or is the next Elf Beauty. Those [114s] are two companies that were doing really [115s] well organically, growing every year, [117s] and everything was fine."
— Netflix Stock Is FINALLY A Buy!
"7% downward move for ELF on a shelf."
— I just bought my next GREAT STOCK‼️(NEW STOCK BUY)
"I also love Elfto here at 60. That one has started to run recently."
— I’m Loading the Boat on this Stock‼️ Epic Growth Ahead
"That's what happened to Celsius. That's what happened to Elf Beauty."
— Adobe Stock: The Disruption Threat May Be Real
"A good example of that is this one, E.L.F. cosmetics, ELF Beauty. Look at this one. Right? This is a type of company you want. Great revenue growth year after year after year."
— How to Get Filthy Rich in the Stock Market‼️
"elf trying to climb back on the shelf we'll call it elf trying to climb back on the shelf 6% move here today"
— This stock is ready to EXPLODE‼️
"I loaded up across my portfolios today at ELF stock. ELF stock specifically."
— I’m Buying this Stock Rapidly Today‼️ Market in Chaos
"Elf fell off the shelf. 34% down year to date. Oh my gosh. We're talking about this is the most exciting, best cosmetics company, beauty company you can invest in in the world. And look at it. What's it got to show for? 34% year-to date down. brutal"
— The Market is preparing for UNBELIEVABLE MOVE‼️
"So when you look at an ELF, when you look at a Nike, an Esteee Lauder, a lot of the consumer discretionary stocks, these stocks are cold."
— The Market is preparing for UNBELIEVABLE MOVE‼️
"Elf Beauty. This is a stock that since I started buying it back in public count, I'm up 634% on the stock."
— This Stock will PRINT Millionaires‼️
"These are my projections for ELF stock over the next few years. And you can see why I'm so dang excited about cuz I think this stock is going to produce one of the best return profiles over the next three or four years of any stock in the stock market."
— This Stock will PRINT Millionaires‼️
"Kind of like I do believe that with ELF as well."
— I Just SOLD all of this stock‼️
"Who cares about a company like ELF, right? You know, I think these companies are going to be massive winners long term."
— I Just SOLD all of this stock‼️
Frequently asked about ELF
Is ELF a buy according to finance YouTubers?
Tracked finance YouTubers are currently mildly bullish / mixed on ELF (e.l.f. Beauty, Inc.), giving it a reliability-weighted signal score of 54/100 on StockMarketSignals. This reflects creator sentiment over a rolling 14-day window and is not investment advice.
What is ELF's reliability score?
ELF has a StockMarketSignals reliability score of 54/100, based on 3 finance YouTubers. Scores above 60 indicate net-bullish creator sentiment, while scores below 40 indicate net-bearish sentiment.
Which finance YouTubers cover ELF?
ELF has been covered by Couch Investor, The Patient Investor, Jeremy Lefebvre (Financial Education) on StockMarketSignals. Each creator is weighted by a reliability score based on the historical accuracy of their past calls.
How is the ELF signal calculated?
The ELF signal aggregates every tracked YouTuber mention, weighting each by the creator's reliability and decaying older mentions over a 90-day window. Bullish mentions push the score above 50, bearish mentions below it.