Why analysts are watching it
Analysts are watching ELF because its stock has seen significant price movements and discussions around its valuation and future growth. On May 20, 2026, Jeremy Lefebvre stated that Elf Beauty was up 4-5% after hours and commented, "Elf on a Shelf, listen, the stock was $50 today. This stock priced in disaster. This stock used to be $200 plus dollars just a couple years ago, right?" He also highlighted the company's strong fundamentals, asserting on May 5, 2026, that Elf has "revenue growth, in my personal opinion, of double digits for years to go in the future. Years and years and years to go in the future," and projecting 20-25% revenue growth in 2027 with 30% net income growth on average from 2027 through 2030. Conversely, on May 11, 2026, Lefebvre noted that ELF Beauty was "down 26%. Efy's all-time high over $200. Today it's 55." A risk to consider is that past performance or speculative growth projections may not guarantee future results.
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Source clips
"Elf Beauty, get ready to get your flapjacks flipped on Elf Beauty. Okay, we'll speak about this stock in this video here today. It's up after hours about four to 5% here."
— My Big Stock is about to go INSANE‼️
"524%, [64s] Elf, which is up 743%"
— You will never get a chance like this again‼️
"e.l.f. Beauty. Ticker symbol on this one is e l f. It's a $61 stock here today."
— 4 Stocks to Buy Now‼️ May 2026
"And there is [1075s] ELF on the Shelf also reporting, which [1077s] you know, this video is not about ELF, [1078s] but I can't wait for ELF's numbers and [1079s] the guidance and everything in regards [1081s] to that. Right. In regards to ELF, by [1083s] the way, it's a buy before earnings. [1085s] It's a buy after earnings. I don't care [1087s] honestly what happens with Elto. Elto [1088s] could go down 20% on earnings. It's a [1090s] bigger buy than ever. ELF could go up [1092s] 20%. It's stil"
— This Stock will hit $500‼️
"Now, for Elf Beauty, the forward P on the stock is like 18, right? That's way too cheap. Elf has revenue growth, in my personal opinion, of double digits for years to go in the future. Years and years and years to go in the future."
— 4 Stocks to Buy Now‼️ May 2026
"ELF Beauty down 26%. Efy's all-time high over $200. Today it's 55. They're the most exciting cosmetics company by a mile you could possibly invest in in the world, right?"
— This Stock is the Next AMD or Micron‼️
"ELF Beauty down 26%. Efy's all-time high over $200. Today it's 55. They're the most exciting cosmetics company by a mile you could possibly invest in in the world, right?"
— This Stock is the Next AMD or Micron‼️
"Elf on a Shelf, listen, the stock was $50 today. This stock priced in disaster. This stock used to be $200 plus dollars just a couple years ago, right?"
— My Big Stock is about to go INSANE‼️
"I have them doing 20% revenue 25% revenue growth in 2027, and then 20% after that, okay? I have them doing 30% net income growth on average 2027 through 2030, okay?"
— 4 Stocks to Buy Now‼️ May 2026
"Yes there is ELF but everybody is going to look at Nvidia."
— I Just Took $20,000 in Profits Here's What I'm Doing With It