ELF

e.l.f. Beauty, Inc.

Reliability Score56/100
Price · 1M
3 creators · daily close

ELF (e.l.f. Beauty, Inc.) has a reliability-weighted signal score of 56/100 on StockMarketSignals, based on 3 finance YouTubers over a rolling 14-day window. The score reflects how strongly tracked creators are currently bullish or bearish on ELF, weighted by each channel's reliability.

Why analysts are watching it

Analysts are closely watching ELF Beauty due to its recent volatility and growth potential, with some YouTubers projecting significant returns. On May 20, 2026, Jeremy Lefebvre stated in his video "My Big Stock is about to go INSANE‼️" that the stock was up 4-5% after hours and was pricing in "disaster" despite its previous $200+ price point. He further predicted on June 2, 2026, in "This Stock will PRINT Millionaires‼️" that Elf Beauty could "produce one of the best return profiles over the next three or four years." However, The Patient Investor, on June 22, 2026, in "Netflix Stock Is FINALLY A Buy!", warned that Elf Beauty's past growth was acquisition-driven, leading to plummeting growth afterward. Jeremy Lefebvre also noted on May 11, 2026, in "This Stock is the Next AMD or Micron‼️" a 26% decline from its all-time high of over $200, and on June 4, 2026, in "The Market is preparing for UNBELIEVABLE MOVE‼️" observed a 34% year-to-date decline. A key risk is that past growth does not guarantee future performance, and the stock has already demonstrated significant upward and downward swings.

Contributing creators

Source clips

"ELF climb [49s] back on the shelf. Somebody in the [51s] comments of yesterday's video said Elf [52s] is doing pull-ups on the shelf now at [54s] this point in time. And it looks like [55s] it, right? $6,000 up here today on EL."

Early Investors will change their life‼️

"Ef doing pull-ups on the shelf. Okay. [1317s] Oh, what a move this has been. 60 plus [1319s] percent, right? When a stock like ELF [1321s] moves, it moves."

Early Investors will change their life‼️

"and then we'll talk about if ELF's going to $100 plus in regards to that."

This stock is ready to EXPLODE‼️

"Elf on a shelf is now 42 plus% in the past 3 weeks."

This stock is ready to EXPLODE‼️

"Elf on a shelf continues to see huge momentum."

This stock is ready to EXPLODE‼️

"First one up here, this is these stocks just in the past three weeks. And all four of these stocks are making significant moves. The first one up here is Elf Beauty. Elf Beauty is up almost 35% in the past three weeks here, right? Now, Elf, in my personal opinion, has a long runway of growth ahead, and I think the stock long-term is going to $200."

4 Stocks EXPLODING HIGHER right now‼️ Are they great long term buys?

"This is [133s] what happened to Elf Beauty. Elf Beauty [135s] was on every shelf. Everyone knew Elf. [138s] It was at Walmart, at Target. Everyone [139s] knew Elf. They didn't have much power to [142s] raise prices, so they were looking for [143s] acquisitions. It boosted their growth on [146s] a one-time basis, and then the year [148s] after that, the growth was plummeting."

The Patient Investor·Jun 22, 2026

Netflix Stock Is FINALLY A Buy!

"The market [109s] believes that Netflix is the next [111s] Celsius or is the next Elf Beauty. Those [114s] are two companies that were doing really [115s] well organically, growing every year, [117s] and everything was fine."

The Patient Investor·Jun 22, 2026

Netflix Stock Is FINALLY A Buy!

"7% downward move for ELF on a shelf."

I just bought my next GREAT STOCK‼️(NEW STOCK BUY)

"I also love Elfto here at 60. That one has started to run recently."

I’m Loading the Boat on this Stock‼️ Epic Growth Ahead

"That's what happened to Celsius. That's what happened to Elf Beauty."

The Patient Investor·Jun 12, 2026

Adobe Stock: The Disruption Threat May Be Real

"A good example of that is this one, E.L.F. cosmetics, ELF Beauty. Look at this one. Right? This is a type of company you want. Great revenue growth year after year after year."

How to Get Filthy Rich in the Stock Market‼️

"elf trying to climb back on the shelf we'll call it elf trying to climb back on the shelf 6% move here today"

This stock is ready to EXPLODE‼️

"I loaded up across my portfolios today at ELF stock. ELF stock specifically."

I’m Buying this Stock Rapidly Today‼️ Market in Chaos

"Elf fell off the shelf. 34% down year to date. Oh my gosh. We're talking about this is the most exciting, best cosmetics company, beauty company you can invest in in the world. And look at it. What's it got to show for? 34% year-to date down. brutal"

The Market is preparing for UNBELIEVABLE MOVE‼️

"So when you look at an ELF, when you look at a Nike, an Esteee Lauder, a lot of the consumer discretionary stocks, these stocks are cold."

The Market is preparing for UNBELIEVABLE MOVE‼️

"Elf Beauty. This is a stock that since I started buying it back in public count, I'm up 634% on the stock."

This Stock will PRINT Millionaires‼️

"These are my projections for ELF stock over the next few years. And you can see why I'm so dang excited about cuz I think this stock is going to produce one of the best return profiles over the next three or four years of any stock in the stock market."

This Stock will PRINT Millionaires‼️

"Kind of like I do believe that with ELF as well."

I Just SOLD all of this stock‼️

"ELF up $2,400."

I Just SOLD all of this stock‼️

"Who cares about a company like ELF, right? You know, I think these companies are going to be massive winners long term."

I Just SOLD all of this stock‼️

"Elf Beauty, get ready to get your flapjacks flipped on Elf Beauty. Okay, we'll speak about this stock in this video here today. It's up after hours about four to 5% here."

My Big Stock is about to go INSANE‼️

"Elf on a Shelf, listen, the stock was $50 today. This stock priced in disaster. This stock used to be $200 plus dollars just a couple years ago, right?"

My Big Stock is about to go INSANE‼️

"And there is [1075s] ELF on the Shelf also reporting, which [1077s] you know, this video is not about ELF, [1078s] but I can't wait for ELF's numbers and [1079s] the guidance and everything in regards [1081s] to that. Right. In regards to ELF, by [1083s] the way, it's a buy before earnings. [1085s] It's a buy after earnings. I don't care [1087s] honestly what happens with Elto. Elto [1088s] could go down 20% on earnings. It's a [1090s] bigger buy than ever. ELF could go up [1092s] 20%. It's stil"

This Stock will hit $500‼️

"Yes there is ELF but everybody is going to look at Nvidia."

Couch Investor·May 17, 2026

I Just Took $20,000 in Profits Here's What I'm Doing With It

"ELF Beauty down 26%. Efy's all-time high over $200. Today it's 55. They're the most exciting cosmetics company by a mile you could possibly invest in in the world, right?"

This Stock is the Next AMD or Micron‼️

"524%, [64s] Elf, which is up 743%"

You will never get a chance like this again‼️

"e.l.f. Beauty. Ticker symbol on this one is e l f. It's a $61 stock here today."

4 Stocks to Buy Now‼️ May 2026

"Now, for Elf Beauty, the forward P on the stock is like 18, right? That's way too cheap. Elf has revenue growth, in my personal opinion, of double digits for years to go in the future. Years and years and years to go in the future."

4 Stocks to Buy Now‼️ May 2026

"I have them doing 20% revenue 25% revenue growth in 2027, and then 20% after that, okay? I have them doing 30% net income growth on average 2027 through 2030, okay?"

4 Stocks to Buy Now‼️ May 2026

Frequently asked about ELF

Is ELF a buy according to finance YouTubers?

Tracked finance YouTubers are currently mildly bullish / mixed on ELF (e.l.f. Beauty, Inc.), giving it a reliability-weighted signal score of 56/100 on StockMarketSignals. This reflects creator sentiment over a rolling 14-day window and is not investment advice.

What is ELF's reliability score?

ELF has a StockMarketSignals reliability score of 56/100, based on 3 finance YouTubers. Scores above 60 indicate net-bullish creator sentiment, while scores below 40 indicate net-bearish sentiment.

Which finance YouTubers cover ELF?

ELF has been covered by Couch Investor, The Patient Investor, Jeremy Lefebvre (Financial Education) on StockMarketSignals. Each creator is weighted by a reliability score based on the historical accuracy of their past calls.

How is the ELF signal calculated?

The ELF signal aggregates every tracked YouTuber mention, weighting each by the creator's reliability and decaying older mentions over a 90-day window. Bullish mentions push the score above 50, bearish mentions below it.