ULTA
Ulta Beauty, Inc.
ULTA (Ulta Beauty, Inc.) has a reliability-weighted signal score of 54/100 on StockMarketSignals, based on 1 finance YouTuber over a rolling 14-day window. The score reflects how strongly tracked creators are currently bullish or bearish on ULTA, weighted by each channel's reliability.
Why analysts are watching it
Analysts are watching ULTA primarily due to Everything Money's recent coverage, highlighting the company's position as the largest beauty retailer in the US. On June 15, 2026, Everything Money noted in their video "I Can't Believe How Cheap These 3 Value Stocks Are Right Now" that Ulta Beauty, the biggest beauty store in the country, was down over 23%. This same video also mentioned they would be discussing a target price for Ulta. They reiterated Ulta's market dominance on July 2, 2026, in their video "I'm Buying 7 Stocks at Unthinkable Prices over the MAG 7 Right Now," stating it is the largest beauty retailer in the entire United States. While Everything Money expressed a bullish sentiment on June 15 and July 2, on June 22 in "Every Stock I'm Buying Right Now! (3 New Moves)," they simply mentioned "Ulta, 410" and "Ulta Beauty" without an explicit bullish or bearish stance, perhaps indicating a current holding rather than an active buy recommendation. However, on June 8, 2026, in "Every Stock I'm Buying Right Now (10 at Unthinkable Prices)," Everything Money confirmed they already "own" Ulta. The stock's performance could be impacted by broader consumer spending trends.
Contributing creators
Source clips
"First up is Ulta Beauty, the largest beauty retailer in the entire United States."
— I'm Buying 7 Stocks at Unthinkable Prices over the MAG 7 Right Now
"So, first guys, is Ulta Beauty. Ulta is the largest beauty retail in the US."
— I Can't Believe How Cheap These 3 Value Stocks Are Right Now
"and Ulta Beauty, the biggest beauty store in the country, is down over 23%."
— I Can't Believe How Cheap These 3 Value Stocks Are Right Now
"And in a few minutes guys, I'm going to go over the price I would pay based on my assumptions for Alta Beauty."
— I Can't Believe How Cheap These 3 Value Stocks Are Right Now
"MasterCard, DoorDash, Airbnb, Louis Vuitton, Alibaba, Paycom, T Rowe Price, Ulta Beauty, Target, Tractor Supply, Chipotle, Otis Elevator Company, Hershey, Visa, Poolcorp, Disney, Microsoft, and Adobe. Now, some of these companies I own already like Ulta, Target, Disney, and Adobe."
— Every Stock I'm Buying Right Now (10 at Unthinkable Prices)
Frequently asked about ULTA
Is ULTA a buy according to finance YouTubers?
Tracked finance YouTubers are currently mildly bullish / mixed on ULTA (Ulta Beauty, Inc.), giving it a reliability-weighted signal score of 54/100 on StockMarketSignals. This reflects creator sentiment over a rolling 14-day window and is not investment advice.
What is ULTA's reliability score?
ULTA has a StockMarketSignals reliability score of 54/100, based on 1 finance YouTuber. Scores above 60 indicate net-bullish creator sentiment, while scores below 40 indicate net-bearish sentiment.
Which finance YouTubers cover ULTA?
ULTA has been covered by Everything Money on StockMarketSignals. Each creator is weighted by a reliability score based on the historical accuracy of their past calls.
How is the ULTA signal calculated?
The ULTA signal aggregates every tracked YouTuber mention, weighting each by the creator's reliability and decaying older mentions over a 90-day window. Bullish mentions push the score above 50, bearish mentions below it.