NKE

"وقد فعلنا الشيء نفسه مع نايكي في عضويتنا المميزة (Alpha). لقد نظرنا إلى نايكي قبل عام من الآن. قبل عام قلنا: هذه كارثة. ليس لديهم أي قوة في تسعير منتجاتهم. ثم قمنا بتحديث في ديسمبر وقلنا: يا شباب، الأمر أسوأ مما كنا نعتقد. وانظروا إلى ما فعلته نايكي منذ ذلك الحين. منذ أكتوبر، كان السعر عند 70 دولاراً. في ديسمبر، كان 60 دولاراً. والآن أصبح عند 33 دولاراً. الأمر يزداد سوءاً فقط."

"So this is clearly a Nike problem. It's not really a China consumer or a China you could say economic related problem."

"I would say Nike right now is not a bad buy. If you have a 5, seven-year horizon, I think the brand will likely recover"

"For me personally to buy Nike, for me to believe where it's just too cheap to ignore and I compare it to every opportunity in the market"

"But what's really killing Nike is the China sales. China sales have been falling pretty much every single quarter."

"Now, in terms of the valuation, it's trading at 21 times forward earnings. After hours, it's probably under 20 times earnings."

"Nike stock is down yet again. The stock is down 8% in the after hours. It's down 44% year to date."

"Nike stock is one of the worst performing stocks in the S&P 500 over the last year, down by almost 50% and year to date as well, down by over 44%."

"والآن، دعونا نتحدث عن السهم الثالث، وهو سهم نايكي."

"আর যারা নাইকির ব্যাপারে আগ্রহী, তাদের জন্য জানাচ্ছি যে বৃহস্পতিবার বাজার বন্ধের পর নাইকি তাদের রিপোর্ট প্রকাশ করবে।"

"لقد ناقشنا نايكي مؤخراً."

"لديهم أيضاً رئيس تنفيذي جديد، وهو شخص كان في نايكي لفترة طويلة، لذا فهناك الكثير من المزايا الأخرى أيضاً."

"هذا أعلى من نايكي التي تبلغ حوالي 40%."

"تنهار العلامة التجارية الكبرى التالية بنسبة 80%. شركة "نايكي" تمر بذلك الآن."

"So, to put it simply, I'm not going to be buying Nike, I'm not going to be buying Lululemon."

"Earnings per share for the full year came in at $2.10, down 3% year-over-year, and this does include the 50% gain from tariffs that we talked about earlier. So on a true earnings per share basis, Nike produced about $1.60 for the year, which is down roughly 25% and is a massive decline on a year-over-year basis."

"This means that investing in Nike is betting on a successful turnaround of the business, which isn't guaranteed to happen. Now, in addition to this, Nike is still trading for about 24 times trailing 12-month earnings when you factor out the one-time tariff benefits. If Nike does execute a successful turnaround and its earnings per share gets back to an all-time high of $3.80, then it's still trading for about 10 times earnings today. But, the business has a lot of work to do before its earnings "

"Nike is one of the strongest brands in the world and historically it has been one of the best performing stocks on the market. It produced over 100,000% returns from its IPO to its peak in 2021. However, it's now down almost 80% from its all-time highs and the stock is continuing to drop. This has led to many investors wondering if the stock is looking cheap or if there is something truly wrong with the business."

"And in this chart, we can see that Nike comes in dead last with only 0.2% total revenue growth over the past about 5 years now."

"This means that Nike's competitors are still growing while Nike is struggling too, which does suggest that it is losing market share to its competitors."

"So, here are my final thoughts on Nike and really the entire fashion industry. Nike is now a turnaround story, which does feel kind of weird to say, but is also seeing fierce competition that it seems to be losing."

"So again, you can clearly see that Nike is coming in last here with the lowest amount of revenue growth and basically no revenue growth over the past about 5 years now."

"The running segment has had five straight quarters of double-digit growth. It has added $1 billion in revenue for the full business and it has gained 5% market share growth in Western Europe and North America. Margins are also stabilizing and we're only down at 0.1% against similar comparables without the tariff noise and the ad backs that we talked about earlier. So the margin collapse for Nike seems like it is slowing down and nearing a bottom, which is actually good to see."

"So, then my next question was, is Nike being disrupted by its competitors? And in my opinion, the answer is yes. And this is because the sales of Nike versus its competitors are clearly showing that Nike is losing market share."

"Nike is probably one of the most iconic brands globally, and even it has now hit a wall and is struggling to continue growing."

"So from my perspective, Nike's business is really struggling and it looks like it has been for a while. It also seems like it's getting worse with revenue declines accelerating and margins continuing to fall."

"So, to put it simply, Nike's revenues, earnings, and margins are all continuing to decline."

"Its main lifestyle brands, which make up roughly half of the company's revenues, are also struggling and the revenue is consistently declining by double-digit growth rates. This is causing Nike to have to pivot to focusing on its sports brands again and it is trying to make the best sportswear possible and become the premium sportswear brand again."

"Nike Nike. Um, the crazy thing about Nike, you know, the crazy thing, guys, okay, obviously the position's done awful. There's no other way to put it, man. There's no other way to put it. We got the flapjacks flipped right on the floor. But the craziest thing is in regards to this Nike situation, I have lost zero conviction in Nike."

"Nike's business and saw a company that was handing its margins and its customer data to middlemen for no reason."

"I wouldn't want to sell any of them to buy a beaten down company like Nike, even though the returns from Nike could be much greater than these businesses if the business can turn."

"Fixing a damaged brand is very hard to do and it can take a long time and there are no guarantees that the company will be able to do so successfully."

"So, when I personally weigh the bull and the bear case here, my personal feelings is that Nike stock belongs in my too hard pile today."

"the three big reasons why the stock is down so much"

"The entire moat around footwear and apparel companies like Nike and AR Under Armour really boils down to branding."

"it's possible that the company's brand competitive advantage can be eroded away if the marketing isn't good. And that's truly what you're betting on if you're making a bet on a stock like Nike."

"I do think that Nike still is in phase 4, although it's definitely teetering on the edge of phase 5."

"Wall Street believes that Nike has now entered phase 5 and is permanently assigning it a lower multiple."

"Elliot Hill, the company's newest CEO, has basically all but admitted that their marketing has been off over the last couple of years."

"Well, under Donahghue, Nike started to pull away from this type of brand advertising that was so successful for them"

"Nike's executives discovered something and that is that most sneaker buyers aren't really brand loyal."

"Nikely made a decision to pull back on selling through wholesalers like Foot Locker, Dix, DW, and countless others."

"another reason why the stock is down so much, and that has to do with marketing decisions."

"Nike stock has fallen so much since 2022"

"So that is very much the bullcase for buying Nike stock today, that the company could go on a run like these successful turnarounds did."

"But it was that brand marketing that the company had built a name for itself for and had worked so well for years. But Donna Hugh decided to shift away from this marketing"

"Is Nike stock a buy at these levels or is it a sell?"

"And that brings us to the final reason that Nike stock has been under such tremendous selling pressure, and that is because of a rerating that is happening."

"companies like Walmart, companies like Costco, McDonald's, a lot of TJ Maxx, a lot of the apparels, LVMH, Lululemon, Nike, Uber, even PepsiCo, and and even Waste Management is being affected by diesel prices and all those companies. Anything that has to do with the consumer is trading near its 52- week close."

"I mean even Nike was up."

"low price of 32, high price of 65, middle price of 46, it's still selling for in between the lowest number and my middle number. That's why I'm interested in Nike."

"In just two years, Nike's yearly revenue from fell from about 51 billion to 46 billion. Its profit got nearly cut in half from 5.7 billion down to 3.1 billion. And its profit margin dropped from about 13% down to 8%."

"Nike. Use that cash to buy back shares. Stop paying the stupid dividend. This is an absolutely useless dividend. 4.2%. Absolutely stupid."

"On the good side, Nike's biggest market, North America, actually grew 5% last year. And here's the number that really matters. Nike's wholesale business, which means they're selling through those retail partners that it abandoned before, jumped 14% in North America."

"I can wait. I sit here and think to myself, do I think Nike will be around 20 or 30 years from now? My answer is, yeah, I would be like shocked if somebody told me right now that Nike was gone in 20 years. So my next question is, do I think they'll have higher revenue and profit 20, 30 years from now? My answer to that is also yes."

"If you own Nike stock like I do, or you've been tempted to buy the dip, you need to see this. Nike, one of the most iconic brands on the entire planet, has just crashed to a 12year low."

"I'm getting criticized for even being a Nike buyer of stock. People are saying, "Don't you realize that nobody's buying Nike clothes or shoes anymore, and the hype behind this is gone?""

"But on the bad side, Nike's business in China fell 13% and has now dropped for eight quarters in a row. That's a massive ongoing problem."

"Nike hit an all-time high of about $180 per share. Guys, go back and watch our videos. I took so much criticism for saying it was overvalued and I wasn't even interested in looking at it until it fell under $100. Today, it is now around $38 per share. That is a 77% collapse"

"Look at the losing streak. down 28% in 2022, down 7% in 2023, down another 28% in 2024, down 12% in 2025, and now year to date of 2026, it's down about 40%."

"For a for a quality company like Nike, that is cheap."

"As I said earlier, in full transparency, I personally own shares of Nike."

"Nike, a company that I own, down big time."

"الآن، ناقشنا شركة نايكي. لذا، يمكنك أيضًا مشاهدة ذلك الفيديو في الرابط الموجود في الوصف أدناه."

"نظرنا إلى نايكي، ولولوليمون، و "أون"، وخلصنا إلى أن الأمر في النهاية يتعلق بتفضيلات العملاء أولاً، وما سيكون رائجاً في ذلك العام، وما سينمو، وما لن ينمو، وهذا صعب جداً جداً التنبؤ به. شيء ما يكون رائجاً، وفي العام التالي شيء آخر. المشكلة هي أن الناس يشترون تلك الأسهم الرائجة، ثم يتفاجأون عندما تنخفض أسهم مثل نايكي بنسبة 75%أو لولوليمون بنسبة 80% عندما يتغير الاتجاه."

"ثم لدينا شركة " نايكي". لقد ناقشنا كيف تبدو الآن وكأنها فرصة استثمارية ذات قيمة، وكأنها وصلت إلى القاع ."

"don't touch Nike with a 50-foot stick."

"Nike stock has fallen 75% in the last 5 years. It was 177 little bit more and now it's below 40."

"like for Nike over the last 5 years, very few have the courage to buy now, but that should logically be the best buy."

"لكن منذ ذلك الحين، وبكل وضوح، أصبحت الأرقام تزداد سوءاً. وقد تعارض هذا تماماً مع أعمالهم ذات الهوامش الأعلى، وحلمهم في البيع المباشر للمستهلك. وقد تراجعت الأرقام الآن."

"خلال العامين الماضيين، لم تنخفض فحسب، بل لم تحقق أي نمو يذكر على الإطلاق. لذا، فإن هذا يتناقض نوعًا ما مع التقييمات المرتفعة، لذا فقد تضرروا من الجانبين."

"المشكلات التي واجهوها هي أنهم بتوجههم المباشر للمستهلك تخلوا عن مساحات العرض لشركات مثل هوكا أو أون أو أديداس أو نيو بالانس . هذه الشركات اكتسبت زخماً كبيراً. لقد بدأت في اقتطاع حصة سوقية من نايكي لأن نايكي تخلت عن جزء من توزيعها بالتجزئة لتتجه للبيع المباشر، وهي الآن تحاول استعادة تلك الحصة."

"نايكي تبدو مقومة بأقل من قيمتها قليلاً، على الأقل مقارنة بتاريخها على مدى السنوات العشر الماضية. ولكن، بناءً على الأبحاث التي أجريناها، قد تكون الأرقام منحازة قليلاً لأن الأمور كانت مضطربة في تلك الفترة."

"الصين في الواقع مشكلة مؤخراً، فبينما توقعوا نمواً كبيراً هناك، تراجعت بعض أرقام النمو قليلاً."

"لقد أوقفوا ذلك بسبب مشاكل التدفق النقدي لديهم. لذا، أعتقد أنه من الحكمة أن نتوقع ذلك خلال العامين المقبلين. سيكون من الذكاء بالنسبة لهم، بغض النظر عن رغبتنا في قيامهم بذلك، أن يتوقفوا عن إعادة شراء الأسهم."

"انخفض سهم نايكي بنحو 50%خلال العام الماضي، وبصراحة، الكثير من هذا الانخفاض مبرر"

"أنا أحب نايكي. سأضيف نايكي إلى قائمة مراقبتي، وأود أن أرى السهم يهبط إلى نطاق مكرر ربحية 15 ضعفاً."

"نايكي بالغت في الأمر. لقد قللوا بشكل كبير من تقدير مدى تأثير المتاجر على ما يراه الناس."

"لم تسر الأمور على هذا النحو. كان هناك ضعف في الصين بدأ يؤثر عليهم سلباً. واجهوا بعض المشاكل في المخزون، وبدأ ذلك المخزون في التراكم."

"لو كنت أفكر فقط في علامة نايكي التجارية، فنعم، هذا خيار شراء ممتاز في أي وقت. لكن بالنظر إلى أن الأمر سيستغرق بضع سنوات حتى يتمكنوا من تصحيح المسار وبدء إظهار نمو ثابت، وربما نتجه نحو ركود أو نواجه بعض المشكلات الاقتصادية الواضحة، فهذا ليس مؤشراً جيداً للإنفاق على علامة تجارية للأحذية مثل نايكي."

"رغم أن الإيرادات الفعلية انخفضت، وظلت على هذا الحال لنحو عامين، ويتوقع المحللون بقاءها كذلك مع ارتفاع طفيف خلال العامين المقبلين، لكن قصة التعافي هذه ستستغرق وقتاً. لقد أفسدوا بالفعل مكانتهم كقادة للسوق بما يكفي للسماح للمنافسين بالدخول، وهم يحاولون استعادة أرضيتهم الآن."

"هذا هو السبب في انخفاض سهم نايكي بنسبة 50%خلال العام الماضي، وانخفاضه بشكل كبير خلال السنوات الثلاث أو الأربع الماضية."

"وهذا هو السبب في استمرار تهاوي السهم. لقد شهدنا شيئاً مشابهاً جداً فيما يتعلق بربحية السهم، ربما ليس بالانخفاض الحاد نفسه، لكن ربحية السهم شهدت أيضاً تراجعاً ملحوظاً."

"لكنهم أبطأوا نموهم بأنفسهم، ووقفوا عائقًا أمام تقدمهم، وفي بداية هذه الفترة الموضحة هنا، كان يتم تسعيرهم كشركة نمو سريعة ذات هوامش ربح كبيرة، وقد تبين أنه لم يضطر مضاعف السعر إلى الانخفاض فحسب، بل فقدوا أيضًا بعض الأرضية فيما يتعلق بالإيرادات أو ربحية السهم."

"ولكن عند النظر إلى العوائد أنها لم تكن جيدة إذا كنت تمتلك أسهم نايكي، خاصة خلال السنوات القليلة الماضية عندما تراجع السهم منذ نهاية عام 2021 وحتى 2022، وقد شهد انخفاضاً حاداً منذ ذلك الحين."

"عند المستويات الحالية، يمكننا القول إن السهم يبدو مقيماً بأقل من قيمته الحقيقية. حساب التدفق النقدي الحر المخصوم لهذا السهم يعطينا قيمة عادلة تبلغ حوالي 50 دولاراً للسهم. بالنسبة لي، هذا يجعل السهم مثيراً للاهتمام، لأنك تتحدث الآن عن هامش أمان يبلغ حوالي 29%."

"انخفضت مبيعات نايكي الرقمية بنحو 8%، وانخفضت مبيعات نايكي المباشرة بنحو 12%"

"التدفق النقدي الحر تأثر، كما تعلمون ، مع مواجهة الشركة لهذه المشكلات. لقد تركت المتوسط لثلاث سنوات، لأنه إذا قمنا بتسليط الضوء عليه، يمكننا أن نرى أنه على الرغم من تقلباته لفترة، إلا أنه كان يتجه صعوداً بشكل عام. وهذا في نهاية المطاف أمر جيد. لكنه من الواضح جداً أنه كسر ذلك الاتجاه خلال العامين الماضيين ويتجه نحو الانخفاض."

"لقد بالغوا في التركيز على علامات تجارية مثل جوردان... قاموا بزيادة المعروض منها بشكل كبير، وقد قرأت الكثير من التعليقات في سلاسل نقاش مختلفة تتحدث عن أحذية متنوعة وكيف أنهم أشبعوا السوق، ولم تعد الندرة التي كانت تتمتع بها بعض تلك الأحذية موجودة بعد الآن."

"في كلتا الحالتين، ربحية السهم في انخفاض. إذا نظرنا إلى الأمر من وجهة نظر مضاعف الربحية، فلا ينبغي أن يكون المضاعف أقل فحسب لأنها ليست بتلك الشركة عالية النمو وسريعة التطور وذات الهوامش الربحية الكبيرة التي توقعناها. لذا، ما كان يمكن أن يكون شركة بمضاعف 30 ضعفًا، قد يصبح الآن شركة بمضاعف 20 ضعفًا. حسناً، كما انخفضت ربحية السهم أيضاً."

"الجانب السلبي، وأعتقد أن هذه هي النقطة الأهم، هو أنه في عالم يتجه نحو التخصيص وسرعة التوصيل، فإن وقت تسليم نايكي كان أطول من معظم منافسيها خلال العامين الماضيين."

"Well, now it's trading at $38 per share and I think Nike stock could finally be a buy. If you're interested in the company, I think the worst case scenario is priced in at the current valuations and I think the stock is very, very interesting and I'm going to tell you why."

"Now, here's my calculation on Nike. I'm going to take the $3.58. I'm not going to use 22 times, I'm not going to use 33 times, I'm not going to use 52 times, but I'm going to use 20 times earnings. It never traded there. So, let's assume it goes to trades at 20 times earnings by 2030-2031. This is about $71 per share. The current price is about $38 per share. This is about an 89% upside on Nike over the next 5 years, not including the 4% well-covered dividend. So, this is with the dividend is ab"

"But, if you look at the total sales in China, the sportswear market has more than doubled over the past decade and over since 2020, where their sportswear market has increased a lot. So, sales have been increasing in terms of China, but Nike's sales are falling, while their competitor Adidas, which is a strong competitor, have been slowly, you know, generating more revenues in China since 2022. So, that's an interesting dynamic where Adidas is gaining market share, Nike or should say China's spo"

"Nike, Estee Lauder, Elf Beauty, a lot of those, you could say recreational kind of brand, discretionary brands, they mistook this temporary pumped up demand for a permanent kind of demand."

"So, I think even on 20 times earnings using some fair estimates, Nike is clearly undervalued. I see at least a double over the next 5 years. I think if you're someone that's interested in owning Nike, I think the stock is very attractive."

"If you love Nike shoes and you bought Nike stock just because you like the shoes, you lost much more than the cost of the shoes. You lost about 77% over the last 5 years. It's been absolutely brutal. I've been talking about Nike since 2023, 2022"

"Nike Birkshshire all of Eman's buys Uber Bur's flatter elevator stocks and things like that because I have on my research platform a pretty set personal portfolio"

"So for me with Nike, the question is is not is it a great company or not. Of course, it's a great company. I think it'll be around for years in the future. It's not a bankruptcy risk. It's not anything of that nature. The question becomes, can this management team infuse more quality in their products and capture that magic that they once had"

"To me, it smells like Nike is about to bottom out."

"My verdict now is it smells like a good bet. I said it that at 60 but now it's really better. Buy more at 40 we are there."

"it starts smelling like a very very good bet."

"Now, we are definitely at the buy more strategic approach to Nike."

"Uh, number six of these seven is Nike. Nike right now is in the high 30s. NKE on this one. Uh, Nike great brand. Long-term, a lot of people, you know, very negative on the stock short-term as the stock has been a rough one. Um, people hate on stocks and then they flip as soon as the stocks go the other way. So keep that in mind."

"also mentioned he lost money on Nike, made money on Hilton, made money on Chipotle, lost money on Universal despite offering double the current market price in a takeover."

"That's where you become Under Armour or Nike of the last few years. That's not where I want On Holding going. I would rather sacrifice revenue growth if it means that those margins are going to be really high because you can't go backwards from that."

"Before we get to On, I want to give a couple of cautionary tales, because Nike and Lululemon were in a very similar position to On a few years ago, and they've had a rough go of it, at least on the market. So, this is showing in the blue column is revenue for Nike, and the orange is revenue growth."

"Nike $3,400 up. Man, that one's just down slightly, huh?"

"تداول سهم نايكي عند حوالي 180 دولارًا للسهم في ذروته"

"ترى أمثلة مثل Copart و Tesco و Meta و Nike و ServiceNow و FICO و Zoetis"

"So I don't really need that tile stock in my portfolio anyway. So I'm going to pass on Nike for me personally, but I may be interested in number six and that stock is Netflix."

"Number five is Nike. Here's one that can't seem to get off the list either. Everybody knows Nike."

"Same for Nike when I asked."

"What to buy? Nike P ratio of 20 does it expect growth?"

"And there is also a question on Nike. Is it a buy?"

"Nike is down 31%, Oracle 32%, Adobe 34%, Lululemon down 42%, and like I just said, into it down 58%"

"Like you look at a stock like Nike today up 4% plus."

"Then we have Nike. The great have fallen here. The dividend now is 3.82%. They will likely get some growth. So I have pushed them from a 3 4% return to a four 5% less risky return because I think somebody will buy them out or things like that over the next 10 years things will change. So we are adjusting for that price decline and perhaps a bottom here any kind of improvement any kind of billion added to profits this stock will go higher."